The Advanced Imaging Society was formed in 2009 by our industry’s creative stakeholders including The Walt Disney Studios Motion Pictures, DreamWorks Animation (DWA), Sony, Paramount, IMAX, Dolby, Panasonic, MasterImage and others to advance the creative arts and sciences of stereoscopic 3D.

As new cutting edge technologies including high dynamic range (HDR), virtual reality (VR), high frame rate (HFR), and 4K come to the forefront, the Society has been charged with “informing the content pipeline” of professionals on these emerging innovations.

With chapters in the U.S., China, Japan, Canada, the E.U., India and the U.K., the organization serves thousands of professional participants in over 20 countries active in improving the arts and technologies of advanced imaging. The organization hosts professional education seminars and awards throughout the world.



To be the world’s foremost advocate of unparalleled visual experiences through innovation in technology and in the creative arts.

The society serves as the definitive resource for educating the entertainment community, connecting its professionals and recognizing excellence in the art and science of advanced imaging.

Educate through peer to peer learning, seminars, screening, and professional workshops.
Connect creative and technology professionals across industries to share best practices and key learnings.
Recognize impact and innovation in creative and technological achievement by a body of their peers.


Jim ChabinJim Chabin

At the request of Hollywood studio stakeholders in 2009, Jim was asked to form the Society to advance the arts and sciences of 3D and other advanced imaging technologies.

Jim has served as President of The Academy of Television Arts and Sciences (Prime Time Emmys), President of Promax/BDA (The Worldwide Organization of Television Marketing Professionals), Head of Promotions for E! Entertainment Television, Head of West Coast Marketing for the CBS Television Stations, as a sales executive for KCBS-TV in Los Angeles and as President / General Manager of radio stations KISS AM-FM in the San Francisco Bay Area of California. He has served as Vice President of the California Broadcasters Association, as a member of The Prism Awards Board of Directors, as an advisor to the Environmental Media Association, and has lectured at the UCLA and USC Schools of Broadcasting and Film. Chabin has also served as a Corporate Advisor to TIVO during its public offering and to .TV during its development and introduction as an internet domain. He currently serves on the Board of Directors at the Geffen Playhouse in Los Angeles.

In his capacities, over the last seven years, Chabin has logged over one million air miles to host, market, or executive produce more than 100 events in Hollywood, New York, Dubai, Singapore, Sydney, Buenos Aires, Vienna, Athens, Mumbai, London, Moscow and Berlin. In 2005, Chabin led efforts which resulted in being approved by the Chinese government to hold the first Marketing Conference ever for Chinese Television Professionals in (Chengdu), China.

Mark LieberMark Lieber
Head of VR

Mark has extensive expertise in all facets of the entertainment and tech industry including creating divisions, developing, producing, marketing and distributing content. He’s created and executed countless sales and marketing strategies for all areas within the entertainment industry across all media platforms. Mark is known for his strong entrepreneurial skills and has an impressive track record of generating new revenue as well as increasing revenue within existing divisions. He possesses senior relationships across a multitude of industries including entertainment, digital, tech, branding, consumer products and retailers.

Mark’s experience includes creating and developing content with Howard Stern, Norman Lear, Steve Tisch and many other legends in the entertainment industry. He’s also produced Emmy award winning programming and marketed, produced and distributed numerous successful franchises including “The Simpsons”, assorted Marvel Brands, “Mighty Morphin Power Rangers”, “Barney” and a myriad of others. Mark has created many successful brands and intellectual properties including “BirthdayLand”, which have been acknowledged by The New York Times, Entertainment Tonight, Live With Kelly and Michael and other media outlets. His brands are available in major retailers and have also been optioned by Hollywood studios. He has also been integrally involved with launching cutting edge technologies.

Some of his past positions include, SVP Saban Entertainment, SVP PolyGram TV, President of TV at Film Roman and Managing Director at CBS Radio. He is also a co-owner of Rethink Entertainment and Media, and a co-founder of BirthdayLand.

nick_urbomNick Urbom
SVP, Marketing & Awards

Nick Urbom is an internationally experienced event and operations executive. In his capacities of producing both domestic and international events, Nick has extensive expertise in quickly assessing a project’s needs and coordinating all deadlines, regardless of limitations. He has executive produced cutting-edge technology events in Tokyo, Seoul, Beijing, Cannes, Brussels, Hollywood, New York, and Chicago. Additionally, he has developed an ongoing educational series for 3D professionals.

Nick has overseen communications and strategy with a global network of producers and companies from over 20 countries and has sourced sponsors, event partners and personnel for multiple events. He has developed strategic partnerships with key industry associations, entertainment and consumer electronics stakeholders, including: The Walt Disney Studios, Sony Corporation of America, Paramount Pictures, DreamWorks Animation (DWA), IMAX, Dolby Laboratories, Panasonic Corporation, Panasonic Hollywood Laboratory, Producers Guild, Visual Effects Society, BAFTA/LA, Cinematographers Guild and others.

Operationally, Nick has overseen manufacturing, from design to delivery and sourcing of top-tier team members to bring outstanding designs to life on deadline. He has also developed online products, merchandise and distribution channels.

Nick serves on the board of Friends of Lockwood, a nonprofit organization that supports Lockwood Elementary in Los Angeles with needed resources, and community-building.

Irena Cronin
Editorial Director

Irena Cronin is the Editorial Director of VR Society, as well as the President and CEO of Spout Reality, a virtual reality marketing company, and InnovationCMS, a web development company. Irena has spent the last three years first meeting and talking with VR companies who have been developing VR head-mounted displays (HMDs), and then with those who have been developing VR apps and content, with frequent travels between the San Francisco Bay and greater Los Angeles areas. She is the creator and administrator of the largest Virtual and Augmented Reality closed (non-public) Facebook group, with a focus on up-to-date news and commentary [https://www.facebook.com/groups/Virtual.Realities/]. Irena was previously a Director and Senior Product Manager at Business.com, a B-to-B online search directory. She has management consulting experience and worked several years as an equity research analyst.

Irena has a Joint MBA in Finance/MA in East Asian Area Studies from the University of Southern California and an MS in Information Technology – Management and Systems from New York University. She graduated with a BA from the University of Pennsylvania with a major in Economics (summa cum laude). Irena has near-fluent proficiency in Mandarin, intermediate in Japanese and beginning in Korean.

Lisa GerberLisa Gerber
Director, Board & Corporate Relations

After moving to Los Angeles from Europe in the early 90’s, Lisa worked both on and off camera in TV and film for many years. She was a casting associate on shows for CBS and FOX, a casting director on independent music videos, and coordinated voice talent for such blockbusters as “The Fantastic Four” and “Iron Man”. Also a seasoned writer and comedic performer herself, Lisa developed and taught the “Business of Show Business” program at the Acting Corps in North Hollywood. She cultivated corporate relationships through her consulting work with the Producers Guild, and oversaw board relations as the Executive Director of the Brentwood Homeowner’s Association where she coordinated over fifteen high profile community events. She has her BA from Emerson College and Masters in Education from Pepperdine University.

PatPatrick Dunn
Chief Financial OfficerPatrick Dunn is a CPA and President of Dunn & Pariser, a firm providing personalized business management, accounting, financial consulting, and taxation services to companies and individuals to meet their financial and business needs. The emphasis of Dunn & Pariser has been with entertainment and professional athletes.